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Research papers

An assessment of the state of customer satisfaction measurement research

The purpose of this article, then, is to help bring marketing back into the "mainstream" of the customer satisfaction movement by first describing the evolution of customer satisfaction measurement into the unique technology that it is today. Second,...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Lawrence A. Crosby
September 8, 1991
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Citation

Crosby, L. A. (1991a, September 08). An assessment of the state of customer satisfaction measurement research. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/an-assessment-of-the-state-of-customer-satisfaction-measurement-research


Research papers

Setting the table in Italy

The following paper focuses on Italy's present relationship between food consumption patterns - and possible future developments - and shapes and objects used for laying the table. The paper is based on reflections resulting from several researches...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Author: Cristina Nava
June 15, 1991
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Citation

Nava, C. (1991a, June 15). Setting the table in Italy. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/setting-the-table-in-italy


Research papers

The attitude-behaviour relation

The first and central part of this work introduces the history of attitude-behaviour research, focusing upon the endeavour to conceptualize the relation between attitudes and behaviour. Without going too deeply into the particulars of the different...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Author: Stephan Götze
June 15, 1991
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Citation

Götze, S. (1991a, June 15). The attitude-behaviour relation. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-attitude-behaviour-relation


Research papers

Leisure futures

The purpose of this paper is to provide an overview of key influences on the leisure sector in the 1990s. Taking a picture of current leisure patterns as a starting point, the presentation will go on to focus on the key economic and social changes...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Gerard O'Neill, Fiona Stewart
June 15, 1991
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Citation

O'Neill and Stewart (1991a, June 15). Leisure futures. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/leisure-futures


Research papers

All of the people all of the time: Using advanced autodialer technology with CATI software

The paper describes the implementation of a system using a CATI package and a predictive or statistical autodialer. The autodialer has the capacity to detect if a human voice has answered the telephone and make a connection to an available...

Catalogue: Seminar 1990: How To Cope With Data Overload
Authors: Andrew Jeavons, Ed Ross
June 15, 1990
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Citation

Jeavons and Ross (1990a, June 15). All of the people all of the time: Using advanced autodialer technology with CATI software . ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/all-of-the-people-all-of-the-time-using-advanced-autodialer-technology-with-cati-software-


Research papers

Predicting the sales potential of new products

This paper reviews the applicability of the main current market research methods which attempt to predict the sales potential of a new product mix in the field of fast-moving consumer goods. The high costs and risks of new product development have...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development
Authors: Simon Godfrey, Jon Wilkinson
June 15, 1990
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Citation

Godfrey and Wilkinson (1990a, June 15). Predicting the sales potential of new products . ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/predicting-the-sales-potential-of-new-products-


Research papers

From hearing it said to seeing it done

In our day, resorting to the declarative is not sufficient, in particular when daily concerns and cultural practices are involved. Discourse is frequently stereotyped through cliches conveyed by public opinion as echoed by the media. Individuals are...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Sylvie Motte, Laure Schapira
June 15, 1990
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Citation

Motte and Schapira (1990a, June 15). From hearing it said to seeing it done. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/from-hearing-it-said-to-seeing-it-done


Research papers

New product development

This is one of the key activities for most companies, whether to keep the current business up to date with changing market conditions or to find opportunities in markets which are new for the company concerned. There must be very few companies in the...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development
Author: Peter M. Kraushar
June 15, 1990
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Citation

Kraushar, P. M. (1990a, June 15). New product development . ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/new-product-development-


Research papers

Qualitative research

This is a unique occasion. It is the first time that the Advertising Research Foundation has sponsored a workshop on qualitative research: The state of the art and its future potential.

Catalogue: ARF Guidelines Handbook
Author: Rena Bartos
January 1, 1990
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Citation

Bartos , R. (1990a, January 01). Qualitative research. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/qualitative-research